Key Management

Board of Directors

Ulrich Buchholtz Group Chairman Ulrich Buchholtz has worked within the Schmidt Group of Companies since 1986: 2 years as Division Manager with Schmidt Scientific Taiwan Ltd., 4 years as Chairman and Managing Director of Schmidt Scientific Sdn. Bhd., Malaysia and Regional Managing Director South East Asia, and since 1992 onwards at the Schmidt Group Headquarters first as Group CEO and then as Group Chairman.
Ulrich is also heavily involved in community work at the German Swiss International School (GSIS) in Hong Kong. Since 1995 Ulrich has been a member of the GSIS Board, since 2000 the Supervisor and as of 2003 the Chairman of the Boards. He was also one of the International Advisors of the Advisory Board of the YK Pao School in Shanghai. Since 2009, Ulrich is also a specially invited council member of the Association of Former Diplomats of China (AFDC).
A German national, born in Hong Kong and a long term resident, Ulrich studied Industrial Engineering (Business Administration & Electronics) at the University TH Darmstadt, Germany.

B.S. ONG Chief Financial Officer BS Ong joined Schmidt in May 2000 and he brought with him 21 years of working experience in Asia Pacific countries and multi industry exposure – audit, construction, manufacturing & sales and hospitality.
He started as an auditor with Ernst & Young Malaysia and after 7 years with them moved on to work as the Group Accountant for Tat Seng Group in Malaysia (a major contractor, property developer, quarry operator and real property investor Group) for 4 years. He then moved on to Hong Kong and was the Vice President Finance & Administration and Country Controller for HK and China for ABB HK/China. After 7.5 years with ABB, he moved to Tokyo, Japan to be the Asia Pacific Finance Director for Vickers Asia Pacific. After 2 years with Vickers Asia Pacific, BS came back to Hong Kong and became a consultant for the gaming industry before joining Schmidt.
BS is a Certified Public Accountant and he has an MBA in Total Quality Management. He is also a certified Director for Malaysian Incorporated Companies.

Executive Management

Akina Tong Regional Human Resources Director Akina joined Schmidt in December 2006 as Human Resources Manager. Prior to joining Schmidt, she has over 10 years of experience in Human Resources field. Akina was promoted to Regional Human Resources Director and became a member of the Executive Management Committee in 2011.
Akina holds a Bachelor Degree of Sciences in Applied Biology from the Hong Kong Baptist University and a Professional Diploma in Human Resource Management from Hong Kong Management Association.

Wong Siu Mun Regional Finance Manager Wong Siu Mun joined the Schmidt Group in July 1992. She commenced her career within the Schmidt Group as Assistant Accountant. Siu Min was appointed to Finance Manager in October of 2008 and promoted to Regional Finance Manager in April 2010. She is responsible for the Finance and Accounting service of the company.

Yvonne Tu Regional Director, Taiwan Yvonne Tu was appointed to General Manager of our Schmidt Marketing Taiwan Branch in March 2008. She joined the Schmidt Marketing Group in May 2000. In September 2005 Yvonne left Schmidt Marketing for personal reasons and re-joined the Group again in March 2008.
Before joining Schmidt Marketing, Yvonne worked for four years as the Marketing Manager of the Photo Department of Schmidt Scientific Taiwan Ltd. She managed the customer database and sales system in order to strengthen sales and business developments.
Yvonne brings with her in depth marketing experience in the consumer goods field. Prior to the photo field, she worked within the luxury and cosmetics fields for over 15 years.

Kenny Khaw General Manager (Photo, Watches & Beverage Division), Malaysia and Singapore Kenny joined Schmidt Marketing Photo (Singapore) Pte Ltd. as Deputy General Manager in May 2014. In June 2015, he was promoted to General Manager responsible for both Schmidt Marketing, photo unit in Singapore and Malaysia, and Director of Schmidt Vinothek Singapore and Malaysia. Prior to joining Schmidt Marketing, he was the Assistant to Managing Director of Sigma Singapore and Audio & Photo Distributor from 2011-2014. From 2007 to 2011, he worked his way up from customer service to purchasing manager of The Straits Wine Company. Kenny possesses strong business background in the field of photography and wine.
Kenny holds a degree in law (LLB Hons.), as well as a postgraduate diploma in the Bar Vocational Course. He is called to the bar and is also a life member of the Honourable Society of Lincoln’s Inn, London. He is also an avid diver.

Swee Lan Tan General Manager, Thailand Swee Lan has joined Schmidt Malaysia in 2002 as a business unit manager in Medical Division. In 2004, she was seconded to Thailand with an appointment as General Manager in Schmidt Thailand. With many years of experience and success in medical market of Thailand, Swee Lan has headed Photo Division to manage the two entities as of February 2013.
Swee Lan, a state registered nurse, certified midwife and NICU trained with a total of 11years paramedic experience in the UK. On leaving UK, she joined sales/ product management/ developing trials and surveys and advanced as a regional business manager in Becton Dickinson.
Swee Lan holds a Master’s degree in management from University of Surrey, Guildford, UK.

Administration Management

Karen Fung Operation Manager Karen Fung was appointed to Operation Manager in 2009, she has been the Administration Manager of Schmidt Marketing (H.K.) Limited since 1997 and is responsible for Sales Administration and Customer Service.
Karen commenced her career in Schmidt Marketing as an Administrative Assistant. After developing and strengthening her knowledge in the administration field, Karen was assigned in 2000 to also take over Customer Service.